It’s 2019, and Artificial Intelligence (AI) is rapidly weaving into the digital marketing sphere. With systems and algorithms that are outsmarting humans, it makes sense to engage in this revolutionary concept.
Unsure what AI really is?
It can be as simple as Siri on your iPhone letting you know what the weather is like outside. You may have also come across AI when streaming music, or TV shows. The Netflix Tech Blog reveals that their system knows every movie, TV show, or documentary you have watched since the day you signed up to the streaming service. “This data feeds the recommendation algorithms so that a member can find a title for whatever mood they’re in.” These examples form one of the countless strings of the AI web.
So how does AI impact digital marketing?
Well, where do I begin! AI is able to enhance digital marketing strategies through collecting and analysing data. This information is applied to create a personalised customer experience, to accurately predict customer behaviour and to provide customer support. AI provides organisations with valuable insights that can improve customer experience and propel the company to success.
As the web of AI stretches so far, I plan to delve deeper into this captivating world in future blog posts.
So, what do you think of AI? Is it sounding scary, or exciting?