MECCA’s Marketing Methods

The beauty industry has become heavily saturated with influencers and vloggers creating content such as tutorials. Probably every brand you can think of has embraced influencers to create content for their products, from Clinique to GHD. For Australian beauty store, MECCA, who stocks whole range of these brands, the influencer revolution needed to be addressed … Continue reading MECCA’s Marketing Methods

Dove’s Don’ts

You may be familiar with Dove’s “Real Beauty Sketches” advertisement which is one of the most iconic videos from their “Real Beauty” campaign. However, in 2017, after 15 years of success with “Real Beauty”, Dove made a move that sparked controversy and disappointed their audience. In the UK, Dove introduced a “Limited Edition” body … Continue reading Dove’s Don’ts

Smart Skin

From phones, to fridges, to cars, “smart” technology is making its way into more and more everyday objects and appliances, making our lives much easier. One of the latest smart devices to drop on the market is a facial brush! FOREO is an innovative beauty and wellness company that has recently developed a world-first, smart … Continue reading Smart Skin

Does your computer know you better than you do?

It’s 2019, and Artificial Intelligence (AI) is rapidly weaving into the digital marketing sphere. With systems and algorithms that are outsmarting humans, it makes sense to engage in this revolutionary concept. Image by Gerd Altmann from Pixabay Unsure what AI really is? It can be as simple as Siri on your iPhone letting you know what the weather … Continue reading Does your computer know you better than you do?