MECCA’s Marketing Methods

The beauty industry has become heavily saturated with influencers and vloggers creating content such as tutorials. Probably every brand you can think of has embraced influencers to create content for their products, from Clinique to GHD. For Australian beauty store, MECCA, who stocks whole range of these brands, the influencer revolution needed to be addressed … Continue reading MECCA’s Marketing Methods

Dove’s Don’ts

You may be familiar with Dove’s “Real Beauty Sketches” advertisement which is one of the most iconic videos from their “Real Beauty” campaign. However, in 2017, after 15 years of success with “Real Beauty”, Dove made a move that sparked controversy and disappointed their audience. https://www.youtube.com/watch?v=XpaOjMXyJGk In the UK, Dove introduced a “Limited Edition” body … Continue reading Dove’s Don’ts