The beauty industry has become heavily saturated with influencers and vloggers creating content such as tutorials. Probably every brand you can think of has embraced influencers to create content for their products, from Clinique to GHD. For Australian beauty store, MECCA, who stocks whole range of these brands, the influencer revolution needed to be addressed … Continue reading MECCA’s Marketing Methods
You may be familiar with Dove’s “Real Beauty Sketches” advertisement which is one of the most iconic videos from their “Real Beauty” campaign. However, in 2017, after 15 years of success with “Real Beauty”, Dove made a move that sparked controversy and disappointed their audience. https://www.youtube.com/watch?v=XpaOjMXyJGk In the UK, Dove introduced a “Limited Edition” body … Continue reading Dove’s Don’ts
Visual Search has been around for a few years now. Pinterest introduced their visual search feature, ‘Pinterest Lens’, in 2017 and I tested it out in the app. Have a look at the video below to see how it works! https://www.youtube.com/watch?v=fIjjx1iL6Fw&feature=youtu.be It’s fast and reliable. As you can see in the video, Pinterest showed me … Continue reading Why Scroll When Your Phone Can Find It For You?
Mercedes. A brand known worldwide, and one you probably see on streets every day. You would think that a global leader in the automobile industry would rarely put a foot wrong when it comes to marketing. However, during the Super Bowl, which is arguably one of the most renowned events for marketing campaigns, their exciting … Continue reading Learning From Mercedes Mistakes
Is your website not appearing high enough in Google’s search results? Here’s one way you can improve that. And, it’s actually with the help of Google itself. Google Search Console (GSC) is service that “helps monitor, maintain, and troubleshoot your site's presence in Google Search results”. Check out the video below if you’re wanting to … Continue reading Using Google to Boost Your Ranking
We all know Google is the world’s go-to search engine, but have you ever heard of a vertical search engine? Well you have probably used, websites such as SkyScanner, Pinterest, Amazon and Seek before. These are all examples of vertical search engines. Essentially, these websites are search engines that concentrate on one particular industry or … Continue reading Vertical Search Engines
Artificial intelligence (AI) is a phenomenon that is revolutionising so many aspects of our day to day life. So, how does it work with marketing, in particular Search Engine Optimisation? SEO The idea behind SEO is “increasing the quantity and quality of traffic to your website through organic search engine results” (Moz.com). Organic search engine … Continue reading Enhancing SEO with AI
L’Oréal has been a dominant player in the beauty industry for decades and their transition into the digital age has come with great success. Ensuring both online and offline touchpoints work hand in hand, has contributed to this success. Offline, L’Oréal has been stocking products in salons worldwide since its inception where brand representatives provide … Continue reading The Digital Difference
From phones, to fridges, to cars, “smart” technology is making its way into more and more everyday objects and appliances, making our lives much easier. One of the latest smart devices to drop on the market is a facial brush! FOREO is an innovative beauty and wellness company that has recently developed a world-first, smart … Continue reading Smart Skin
It’s 2019, and Artificial Intelligence (AI) is rapidly weaving into the digital marketing sphere. With systems and algorithms that are outsmarting humans, it makes sense to engage in this revolutionary concept. Image by Gerd Altmann from Pixabay Unsure what AI really is? It can be as simple as Siri on your iPhone letting you know what the weather … Continue reading Does your computer know you better than you do?